Built a custom tagging system to surface underrepresented voices—frame by frame.

 

Took messy media data and turned it into a metric that moved minds and budgets.

 

Advocated for more than just data visibility — I pushed for actual screen time equity in content strategy.

Client: Indie Tech Collective

Type: Branding + Emotional Design System

​

Vibe: Heartbreak, but in Helvetica

​

• Built a digital brand kit for a small-but-screaming queer tech collective.

• Designed everything from their logo to error messages — all rooted in alt-punk vulnerability.

• Every line of copy, every layout grid, every color swatch was made to say:

​

Deliverables: Brand guide, CMS site, digital stickers, 1 custom zine font

Client: Spotify

Type: UX Research & Journey Mapping

Vibe: Music meets behavior modeling

 

• Partnered with Spotify to map the messy middle between mood, memory, and listening habits.

• My job? Dig deep into how people emotionally interact with audio, then turn that into wireframes that actually resonate.

• Led mixed-methods research on music rituals, identity, and content discovery — with insights loud enough to influence product strategy.

​

Favorite quote from testing: “This feels like my brain made a playlist before I knew I needed one.”

Client: Norwegian audio tech startup

Type: Machine Learning x Human Factors

Vibe: Scandi chic meets sonic psych

 

• Modeled listener behavior to improve real-time EQ personalization in premium Norwegian headphones — think: high-end gear that adapts to your emotional frequency. Combined biometric signals, listening intent, and sound preference profiles to create adaptive soundscapes for everyday chaos.