MARKETING DATA AND AI FOR PURPOSE-DRIVEN ORGANIZATIONSStop wasting money on marketing you can't measure.
I'm a data and AI consultant with a PhD in cognitive psychology. When your marketing data isn't working for you (or you don't have any, just questions), I find out what's actually happening and what to change before the next dollar goes out.
AI STRATEGY DESIGN WITH A DIFFERENCE.Your analytics can tell you where people left. It can't tell you why.
Most marketing gets judged on what's easy to count. Clicks, opens, traffic.The things that decide whether someone gives, signs up or comes back are harder to see: the moment on the donation form where half the people stop, the person who said they'd give and didn't, the campaign everyone internally was sure didn't work (and did).
Most of the organizations I work with are sitting on one of two problems. They have a pile of data and nobody with the time to make sense of it. Or they have almost no data and a lot of questions. Either way, the work is the same: put numbers on the parts of marketing people argue about in meetings, and make those numbers something you can defend.
And for nonprofits it matters twice over, because giving isn't buying. Someone handing over money and getting nothing back is making a different decision than someone checking out of a store, and the data has to be read that way.
That's where years in cognitive psychology earn their keep.
Marketing analytics and GA4 ⚡️ Donor and customer journey research ⚡️ Data cleanup and enrichment ⚡️ Impact and outcomes reporting ⚡️ Surveys that people finish ⚡️ AI for marketing teams ⚡️
Marketing analytics and GA4 ⚡️ Donor and customer journey research ⚡️ Data cleanup and enrichment ⚡️ Impact and outcomes reporting ⚡️ Surveys that people finish ⚡️ AI for marketing teams ⚡️
ai & data consulting SERVICES:Two ways to work together:
Every engagement starts with the same question: what is your data actually telling you, and what would you do differently, if you knew?
Digital Experience Strategy
"Donations dropped (or sales did) and nobody can tell us why."
Something in your donor or customer journey is broken and you can't see it from the inside. I map the journey, measure where people stop, and talk to the people who stopped. You get a clear picture of what's going wrong, in what order to fix it, and the evidence to get the fix funded. If you're about to spend real money on a new website or platform, this is the work to do first.
You will also need to add another underlined sentence here or delete both and add this on services
Fractional Data Team
"We need someone on the data side, ongoing. To put out fires and to see the next one coming."
For purpose-driven teams that need a data team and don't have one. I come in, get your data clean and complete, find out what's really going on in your marketing and fundraising, and stay long enough to make sure the changes do what we said they would. The goal is to work myself out of a job: you end up with the data capability you need, built around your team, not around me.
Also available as a one-time Impact Analysis, or analysis plus implementation.
HOW IT WORKS:No mystery, three steps.
1. Get it clean and complete
I go through what you have, fix what's broken, and fill the gaps, from your own records, a survey, or public data that rounds out the picture.
2. Test what you suspect
You probably already have a theory about what's going wrong. I find out if it's true, and if it isn't, what is.
3. Show it so it gets used
Reports and dashboards built around the decisions you have to make, not around everything that can be counted.
THIS IS FOR YOU IF:
You lead marketing, communications or development at a purpose-driven organization
You have data you don't know how to use, or questions and no data
A funder or your board wants numbers and nobody in-house can produce them
You're about to spend real money on a website, a platform or an AI rollout and want evidence first
People are dropping off somewhere in your donor or customer journey and nobody can say where
THIS IS NOT FOR YOU IF:
You lead marketing, communications or development at a purpose-driven organization
You have data you don't know how to use, or questions and no data
A funder or your board wants numbers and nobody in-house can produce them
You're about to spend real money on a website, a platform or an AI rollout and want evidence first
People are dropping off somewhere in your donor or customer journey and nobody can say where
SELECTED WORK:This is where your awesome heading goes.
Turning rescue data into real-world impact. East Coast Canine Rescue
ADD MORE DESCRIPTION
Turning rescue data into real-world impact. East Coast Canine Rescue
ADD MORE DESCRIPTION
The tracking was never broken. An independent nonprofit publisher was losing attribution on three quarters of its revenue.
The tracking was never broken. An independent nonprofit publisher was losing attribution on three quarters of its revenue.
WHAT clients SAY:
“You explained things in a way that finally clicked.
Working with you felt like someone turning the lights on. We’d been staring at the same dashboards for years & pretending we understood them. You broke everything down in a way that actually made sense. You never made us feel behind or “not techy enough.” You just helped us see what mattered and what we could let go of.
Our team has been so much calmer since!”
- Margaret Reid, Non-Profit Development Director
“We finally stopped guessing and started knowing.
Before working with Emily, we were collecting data on everything but using none of it. Our board kept asking about impact and we'd just... shrug. She helped us figure out what actually mattered, cleaned up our tracking, and built us a simple system we can actually use.
Now we walk into board meetings with real answers!”
-Agatha Chen, Non-profit Executive Director
98%
of clients say they understand their data for the very first time after working with me.
2-4X
improvement in key conversions (donations, signups, inquiries) after implementing fixes.
89%
of clients report making faster, more confident decisions with my insights.
Free downloadThe Anti-Ick Marketing Kit
Plan a month of content tonight. None of it feels AI-generated.
A 30-day content system you write in, not another PDF to read. Build your voice profile, map 30 days of posts, use nine AI prompts that keep it sounding like you, and run a 60-second check before anything goes out. About 90 minutes the first time.
Emily Neuhoff PHD
I run a marketing data and AI practice for purpose-driven organizations.
Specifically, non-profits and the mission-led companies that look a lot like them.
I spent years in cognitive psychology and market research studying why people do what they do, and the answers kept landing in marketing. Are people giving on your site? Are they buying? Do they come back? Those are human questions, and they have measurable answers.
Most teams I work with don't need a data department. They need one for a while: long enough to find out what's true, fix what isn't, and build the habit of checking. Then they need me to leave.
Sometimes the proof says the project should be bigger than they thought.
Marketing analytics and GA4 ⚡️ Donor and customer journey research ⚡️ Data cleanup and enrichment ⚡️ Impact and outcomes reporting ⚡️ Surveys that people finish ⚡️ AI for marketing teams ⚡️
Marketing analytics and GA4 ⚡️ Donor and customer journey research ⚡️ Data cleanup and enrichment ⚡️ Impact and outcomes reporting ⚡️ Surveys that people finish ⚡️ AI for marketing teams ⚡️
Bring the thing you can't prove yet.We'll spend the call on what's actually happening in your marketing and what it would take to know for sure.
If you don't need me, I'll say so.