cut through the noiseAI and data consultant for organizations that want to work
harder smarter.
Hey, I'm Emily.→
→
→
Psych PhD.
Data Nerd.
On a mission to kill digital chaos.
I'm an AI and data consultant for nonprofits and mission-driven businesses who are tired of tools that overpromise and underdeliver.
I help you figure out what's actually working, where AI fits (& where it doesn't), and how to make decisions, without drowning in spreadsheets.
My background is in behavioral psychology and UX research, which means I care about what the data says about real humans, not just clicks and conversions.
Based in the Baltimore-DC area, but working with good people everywhere.
KILL THE CHAOS
⚡︎
KILL THE CHAOS ⚡︎
The stats don’t lie: 40%
average reduction in time spent on reporting, manual analysis, and dashboard cleanup.
3X
clearer impact communication reported by nonprofit clients (better appeals, better donor understanding).
68%
fewer unused or redundant dashboards after a Commit Me Co analytics overhaul.
IF YOU ARE OVERWHELMED...By tech tools, swimming in dashboards, or unsure where AI actually fits into your work - you’re not alone.
Most organizations collect data, but don’t have the time, systems, or clarity to turn it into decisions.
That’s where I come in.
I translate behavioral psychology, research, and data strategy into a practical plan that shows you what matters, what’s noise (& what’s not)
And where AI can actually help you work smarter (& not harder Like everyone else!).
REAL TALK: I've watched too many great organizations get buried by
Bad Data Advice.
(Don’t let you be next!)
I KNOW WHAT I’M TALKING ABOUTI spent years in UX research and behavioral psychology - studying how people actually make decisions.
And everywhere I looked, I saw the same thing happening to small businesses and nonprofits.
Someone sold them an expensive tool. Or told them to "just check your analytics." Or promised AI would fix everything.
So they collected more data. Built more dashboards. Bought more software. And none of it connected to actual decisions.
They weren't stupid. They were overwhelmed.
Drowning in numbers that didn't mean anything. Making gut calls because the "insights" were useless.
And the people selling them solutions?
They'd already moved on to the next client.
KILL THE CHAOS
⚡︎
KILL THE CHAOS ⚡︎
What if the problem isn't the data, it's how we're thinking about it?
I stopped looking at analytics as a reporting problem and started treating it as a behavior problem. Because data isn't just numbers. It's a record of what real people actually did.
When I combined what I knew about behavioral psychology with practical data strategy, everything clicked.
Suddenly I could look at a messy dashboard and see the story underneath. I could tell a nonprofit exactly why their donation page was leaking donors. I could help a small business stop spending money on marketing that wasn't working.
Not by adding more tools. By asking better questions. That's why I built Commit Me Co.
To bring that same clarity to organizations doing work that matters.
So I started asking different questions.Believe the hype:
“We finally stopped guessing and started knowing.
Before working with Emily, we were collecting data on everything but using none of it. Our board kept asking about impact and we'd just... shrug. She helped us figure out what actually mattered, cleaned up our tracking, and built us a simple system we can actually use.
Now we walk into board meetings with real answers!”
- CLIENT NAME, Non-profit Executive Director
Free Data Detox Starter KitStop flying blind with your marketing data.
Your Google Analytics is a mess. Your tracking is held together with duct tape and wishful thinking. And every "insight" you get raises more questions than it answers. Sound familiar?
The Data Detox Starter Kit cuts through the chaos. It's a simple system for auditing what's broken, understanding what's real, and actually trusting your data again.
Behavioral psychology baked in. Corporate nonsense left out.
Behind the ScreenWhen I’m not helping teams make sense of their data, you’ll find me:
Reading behavioral psych studies like they’re beach novels
Building Notion systems I swear are “just prototypes” (they never are)
Testing AI tools until I find the one that saves you three steps
Hosting the Impact Exchange Network and cheering on mission-driven founders
Walking my dog and having full internal debates about human behavior
Rewriting messy dashboards because I can’t not fix them.
Collecting research links the way some people collect houseplants
KILL THE CHAOS
⚡︎
KILL THE CHAOS ⚡︎
IF YOUR DATA FEELS MESSY, OVERWHELMING & VAGUE...