The pet sitting business was thriving through referrals and social media, but operations were becoming unsustainable:

• Scheduling lived across multiple tools.

• Client intake was inconsistent.

• Pricing conversations took time they didn't have.

They couldn't see which services drove revenue, which clients would rebook, or where growth was actually coming from.

I treated this like the small but mighty operation it was, deserving of clarity without complexity.

I mapped the full client journey from inquiry through rebooking, then consolidated scheduling, client data, and service history into a single system that made patterns visible.

AI worked as quiet infrastructure:

• analyzing intake responses to identify common needs,

• rewriting service descriptions to match how clients actually talked about their pets,

• and automating follow-ups without losing the personal tone.

The goal was fewer decisions, fewer messages, fewer things to remember

Here’s what happened as a result:

• Client onboarding became consistent.

• Pricing and service tiers were communicated upfront.

• Repeat bookings required less manual coordination.

• Website visitors self-selected into the right services more often.

• Increased repeat bookings from existing clients

• Clear visibility into which services drove sustainable revenue

• Reduced time spent on scheduling and clarification emails

• A calmer, more confident daily workflow

Growth no longer felt chaotic. It felt intentional.

This was about building a business that could grow without losing its heart.

By aligning data, automation, and human-centered design, Brightside gained better boundaries, better insight, and better use of time and energy.